Pre-listing activities

1. Make appointment with seller for listing presentation.
2. Send a written or e-mail confirmation of appointment and call to confirm.
3. Review appointment questions.
4. Research all comparable currently listed properties.
5. Find sales activity for past 3-6 months from MLS and public databases.
6. Research “average days on market” for properties similar in type, price and location.
7. Download and review property tax roll information.
8. Prepare “comparable market analysis” (CMA) to establish market value.
9. Research property’s ownership and deed type.
10. Research property’s public record information for lot size and dimensions.
11. Verify legal description.
12. Research property’s land use coding and deed restrictions.
13. Research property’s current use and zoning.
14. Verify legal names of owner(s) in public property records.
15. Prepare listing presentation package with above materials.
16. Perform exterior “curb appeal assessment” of subject property.
17. Compile and assemble formal file on property.
18. Confirm current public schools and explain their impact on market value.
19. Review listing appointment checklist to ensure completion of all tasks
20. Listing appointment presentation
    21. Give seller an overview of current market conditions and projections.
    22. Present company’s profile and position or “niche” in the marketplace.
    23. Present CMA results, including comparables, solds, current listings and expireds.
    24. Offer professional pricing strategy based and interpretation of current market conditions.
    25. Discuss goals to market effectively.
    26. Explain market power and benefits of multiple listing service.
    27. Explain market power of Web marketing, IDX, and REALTOR.com.
    28. Describe the work the broker and agent do “behind the scenes” and agent’s availability on weekends.
    29. Describe agent’s role in screening qualified buyers to protect against curiosity seekers.
    30. Present and discuss strategic master marketing plan.
    31. Explain different agency relationships and determine seller’s preference.
    32. Review all clauses in listing contract and obtain seller’s signature.

    33. After listing agreement is signed

        34. Review current title information.
        35. prepare home for sale
        36. Measure overall square footage.
        37. Measure interior room sizes.
        38. Confirm lot size via owner’s copy of certified survey, if available.
        39. Note any and all unrecorded property lines, agreements, easements.
        40. Obtain house plans, if applicable and available.
        41. Review house plans, make copy.
        42. Prepare showing instructions for buyers’ agents and agree on showing time with seller.
        43. Obtain current mortgage loan(s) information
        44. Verify current loan information with lender(s).
        45. Check assumable loan(s) and any special requirements.
        46. Review current appraisal if available.
        47. Research electricity availability and supplier’s name and phone number.
        48. Calculate average utility usage from last 12 months of bills.
        49. Research and verify city sewer/septic tank system.
        50. Calculate average water system fees or rates from last 12 months of bills.
        51. Or confirm well status, depth and output from Well Report.
        52. Research/verify natural gas availability, supplier’s name and phone number.
        53. Verify security system, term of service and whether owned or leased.
        54. Prepare detailed list of property amenities and assess market impact.
        55. Prepare detailed list of property’s “Inclusions & Conveyances with Sale.”
        56. Complete list of completed repairs and maintenance items.
        57. Have extra key made for lockbox.
        58. Verify if property has rental units involved. And if so:
        59. Make copies of all leases for retention in listing file.
        60. Verify all rents and deposits.
        61. Inform tenants of listing and discuss how showings will be handled.
        62. Arrange for yard sign installation.
        63. Assist seller with completion of Residential Checklist
        64. Complete “MLS Data FORM”
        65. Review results of Curb Appeal Assessment with seller and suggest improvements for salability.
        66. Review results of Interior Decor Assessment and suggest changes to shorten time on market.
        67. Load listing time into transaction management software.

        68. Entering property in MLS database

            78. Prepare MLS Profile Sheet
            79. Enter property data from Profile Sheet into MLS listing database.
            80. Proofread MLS database listing for accuracy, including property placement in mapping function.
            81. Add property to company’s Active Listings.
            82. Provide seller with signed copies of Listing Agreement and MLS Profile Data Form within 48 hours.
            83. Take more photos for upload into MLS and use in flyers. 

        69. Marketing the listing

            84. Create print and Internet ads 
            85. Coordinate showings with owners, tenants and other agents. Return all calls–weekends included.
            86. Install electronic lockbox. Program with agreed-upon showing time windows.
            87. Prepare mailing and contact list.
            88. Order “Just Listed” labels and reports.
            89. Prepare flyers and feedback forms.
            90. Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability.
            91. Prepare property marketing brochure 
            92. Arrange for printing or copying of supply of marketing brochures or flyers.
            93. Upload listing to company and agent Internet sites, if applicable.
            94. Mail “Just Listed” notice to all neighborhood residents.
            95. Advise Network Referral Program of listing.
            96. Provide marketing data to buyers coming from referral network.
            97. “Special Feature” cards from marketing, if applicable.
            98. Submit ads to company’s participating Internet real estate sites.
            99. Convey price changes promptly to all Internet groups.
            100. Reprint/supply brochures promptly as needed.
            101. Review and update loan information in MLS as required.
            102. Send feedback e-mails/faxes to buyers’ agents after showings.
            103. Review weekly Market Study.
            104. Discuss feedback from showing agents with seller to determine if changes will accelerate the sale.
            105. Place regular weekly update calls to seller to discuss marketing and pricing.
            106. Promptly enter price changes in MLS listings database.

            107. The offer and the Agreement 

                 110. Receive and review all Offer to Purchase submitted by buyers or buyers’ agents.
                 111. Evaluate offer(s) and prepare “summary sheet” on each for owner to compare.
                 112. Counsel seller on offers. Explain merits and weakness of each component of each offer.
                 113. Contact buyers’ agents to review buyer’s qualifications and discuss offer.
                 114. Confirm buyer is pre-qualified 
                 115. Obtain pre-qualification letter 
                 116. Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date.
                 117. Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent.
                 118. Deliver copies of agreement to Real Estate Lawyers
                 119. When Offer-to-Purchase agreement is accepted and signed by seller, deliver to buyer’s agent.
                 120. Record and promptly deposit buyer’s money into brokerage trust account.
                 121. Disseminate “Under-Contract Showing Restrictions” as seller requests.
                 122. Deliver copies of fully signed Offer to Purchase agreement to sellers
                 123. Deliver copies of Offer to Purchase agreement to selling agent
                 124. Send copies of Offer to Purchase agreement to lender.
                 125. Provide copies of signed Offer to Purchase agreement for office file.
                 126. Change MLS status to “Sold Conditional.”
                 127. Update transaction management program to show “Sold or Sold Conditional.”
                 128. Provide credit report information to seller if property is to be seller financed.
                 129. Assist buyer with obtaining financing and follow up as necessary.
                 130. Coordinate with lender 
                 131. Deliver property information to buyer.
                 132. Order septic inspection, if applicable.
                 133. Receive and review septic system report and access any impact on sale.
                 134. Deliver copy of septic system inspection report to lender and buyer.
                 135. Deliver well flow test report copies to lender, buyer and listing file.

                 136. Tracking the loan process

                      141. Confirm return of verifications of deposit and buyer’s employment.
                      142. Follow loan processing through to the underwriter.
                      143. Add lender and other vendors to transaction management program so agents, buyer and seller can track progress of sale.
                      144. Contact lender weekly to ensure processing is on track.
                      145. Relay final approval of buyer’s loan application to seller.

                      146. Home inspection

                           146. Coordinate buyer’s professional home inspection with seller.
                           147. Review home inspector’s report.
                           148. Enter completion into transaction management tracking software program.
                           149. Assist seller with identifying and negotiating with trustworthy contractors for required repairs.
                           150. Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed.

                           151. The Appraisal

                                153. Schedule appraisal.
                                154. Provide comparable sales used in market pricing to appraiser.
                                155. Follow up on appraisal.
                                156. Enter completion into transaction management program.
                                157. Assist seller in questioning appraisal report if it seems too low.

                                158. Closing preparations and duties

                                     158. Make sure agreement is signed by all parties.
                                     159. Coordinate closing process with buyer’s agent and lender.
                                     160. Update closing forms and files.
                                     161. Ensure all parties have all forms and information needed to close the sale.
                                     162. Confirm closing date and time and notify all parties.
                                     163. Work with buyer’s agent in scheduling and conducting buyer’s final walkthrough prior to closing.
                                     164. Research all tax, maintenance fees, utility 
                                     165. Request copy of closing documents from closing agent.
                                     166.  title insurance
                                     167. Review all closing documents carefully for errors.
                                     168. Coordinate closing with seller’s next purchase, resolving timing issues.
                                     169. Change MLS status to Sold. Enter sale date, price, selling broker and agent’s name etc
                                     170. Close out listing in transaction management program.
                                     171. Follow-up after closing
                                     172. Provide moving checklist to sellers and buyers
                                     173. Respond to any follow-up calls and provide any additional information required from office files.
                                     174. And Much More......